Reports

After a campaign sends, its Report shows how recipients engaged. The Dashboard aggregates performance across campaigns over time.

Key metrics

Metric	Meaning
Sent	How many contacts the campaign was delivered to
Opens	Recipients who opened the email (tracked via a pixel)
Clicks	Recipients who clicked a tracked link
Unsubscribes	Recipients who opted out from this campaign
Bounces	Addresses that could not be delivered to
Complaints	Recipients who marked the mail as spam

Bounced and complained contacts are automatically suppressed from future sends. See Contact Status.

Reading the numbers

• Open rate and click rate are the clearest signals of subject-line and content quality.
• A rising bounce rate points to list-hygiene problems. Clean stale addresses to protect deliverability. See Sending and Deliverability.
• Unsubscribes are normal. A sudden spike suggests a targeting or frequency problem.
• Complaints should be very rare. Any climb here is a warning to slow down and review relevance.

Note

Open tracking depends on the recipient loading images, so treat open rate as a directional signal rather than an exact count. Clicks are the more reliable engagement measure.

Acting on a report

• Low opens: test a different subject line, or resend to non-openers with a new subject (Pro).
• Good opens, low clicks: your content or call to action needs work.
• High unsubscribes: reduce frequency or tighten your targeting.

Advanced reports (Pro)

The Free Dashboard covers headline metrics. Pro adds an Advanced Reports page with deeper per-link and per-segment breakdowns, and Pro also unlocks CSV export of report data.