Email Templates

Templates are reusable email designs. Build a layout once, including header, colors, and footer, and start new campaigns or sequence emails from it instead of designing from scratch.

Creating a template

Go to Email Templates then Add Template.
Design the email and give it a clear name, for example Newsletter base or Promo.
Save. It is now available when you create a campaign or a sequence email.

On the Free plan you can save up to 20 templates. Pro removes the cap.

Using a template

When you create a campaign or a sequence email, choose a template as the starting point. Editing the campaign does not change the saved template; it is a starting copy.

Personalization

Templates support the full smart code catalog, so a single template renders per-recipient. Common tokens:

{{contact.first_name}}, {{contact.last_name}}, {{contact.email}}
{{contact.meta.KEY}} for any custom field
{{crm.business_name}} and {{crm.business_address}} for your business details

Every marketing email includes a footer with the required unsubscribe link and your sender details. You can style the footer, but keep the unsubscribe link in place. It is what keeps your sending compliant and your reputation healthy.

Useful footer tokens:

{{crm.unsubscribe_url}} inserts the raw unsubscribe URL.
{{unsubscribe_link|Unsubscribe}} inserts a ready-made unsubscribe link with the label you choose.
{{manage_subscription_link|Manage preferences}} inserts a manage-subscription link.
{{web_preview_url}} links to a browser version of the email.

The full list is in Personalization and Smart Codes.

Visual builder (Pro)

Pro adds a drag-and-drop visual email builder for designing richer layouts without writing HTML. The standard editor remains available on every plan.