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Licensing

PrimoCRM Pro unlocks premium features once a valid license is active. Licensing is capability-based: your plan grants a set of capabilities, and the plugin enables exactly those. There is no reinstall when you upgrade.

  1. Install and activate PrimoCRM Pro.
  2. Go to Settings then License.
  3. Enter your key and click Activate.

Your capabilities apply immediately. Features not in your plan show a lock icon, so you always know what an upgrade would add.

Feature Docs
Advanced automation triggers and actions Triggers and Actions
Resend to non-openers Resend to Non-Openers
AI actions AI Actions
A/B testing A/B Testing
ESP integrations (SES, SendGrid, Mailgun, Postmark, Brevo) ESP Integrations
API keys and webhooks API and Webhooks
Advanced reports and CSV export Advanced Reports
Visual drag-and-drop email builder Email Templates
White-label (Agency plans) White-label

Pro also removes the Free plan count limits on automations, forms, sequences, and templates.

The License screen shows your plan status and expiry. If your license lapses, Pro features gracefully lock again and your core CRM keeps working. Your data is never affected.

Every Pro feature has a visible locked placeholder in the Free experience, so you can always see what exists and what an upgrade unlocks. Locked items show a lock icon rather than being hidden.